Here's one I didn't see coming (but I'm glad to see). Serica just https://www.omgwx.co.uk/Collection/speedmaster/ released a new addition to the brand's lineup with two dial variations of their new "Parade" ref. 1174, their first shaped watch. Powered by the same SoProd M100 https://www.iwcx.co.uk/Collection/pilots/ movement as some of their other watches, Serica continues to focus on value and affordability in a distinct and attractive package. The new watch https://www.iwcx.co.uk/Collection/portugieser/ runs a bit more than some of their other time-only offerings – €1,450 – but it's still a great addition to their collection.