There's https://www.xhorloge.com/product-categorie/jaeger-lecoultre/ a https://www.replicauhrx.de/produkt-kategorie/jaeger-lecoultre/ tendency to create watches for the collector – the person who already has 10 watches, Cook says. https://www.xhorloge.com/product-categorie/iwc/ "We're thinking about the customer who is making a single watch purchase, it might even be someone's first-ever watch. The foundational idea is to create something timeless."