So I actually bought the license https://www.omgwx.co.uk for Astro Boy, a classic Japanese manga. It's something that Seiko probably wouldn't have produced otherwise. They felt like working with us was a good match and I was thrilled because I never thought a brand like https://www.rmwx.co.uk Seiko would work with https://www.rmwx.co.uk/Collection/rm-50/ us. We'd done a few projects with G-Shock, but that's already in the street culture world. Seiko was different.